CPC & CPM Calculator
Calculate both Cost-Per-Click (CPC) and Cost-Per-Thousand-Impressions (CPM) to evaluate your advertising efficiency.
CPC Results
Cost Per Click (CPC):
$0.00
Enter values to calculate CPC.
CPM Results
Cost Per Mille (CPM):
$0.00
Enter values to calculate CPM.
Key Metrics Explained
CPC (Cost Per Click)
CPC = Total Ad Spend ÷ Number of Clicks
- Good CPC: $0.20 – $2 (varies by industry)
- Measures cost-effectiveness of driving traffic
- Lower CPC = More efficient clicks
CPM (Cost Per Mille)
CPM = (Total Ad Spend ÷ Impressions) × 1000
- Average CPM: $1 – $10 (display ads)
- Measures cost of 1,000 impressions
- Lower CPM = Cheaper brand exposure
Optimization Tips
Lower Your CPC
- Improve ad relevance scores
- Use negative keywords
- Optimize landing pages
Reduce CPM
- Target broader audiences
- Use cheaper placements
- Test different ad formats