Cost Per Mille (CPM) Calculator
Calculate your CPM (Cost Per Thousand Impressions) to measure advertising efficiency. CPM helps you compare the cost-effectiveness of different ad campaigns.
Results
Cost Per Mille (CPM):
$0.00
Enter your ad spend and impressions to calculate CPM.
How to Use This Calculator
- Enter your total advertising spend (in dollars).
- Enter the total number of ad impressions.
- Click “Calculate CPM” to see your cost per thousand impressions.
CPM Formula
CPM = (Ad Spend ÷ Impressions) × 1000
What’s a Good CPM?
- Display Ads: $1 – $10 (average)
- Social Media Ads: $5 – $15
- Video Ads: $10 – $30
- Programmatic Ads: $0.50 – $5
Ways to Improve CPM
- Target more specific audiences
- Improve ad creative quality
- Optimize for better-performing placements
- Test different ad formats
- Adjust bidding strategies