Click-Through Rate (CTR) Calculator
Calculate your CTR percentage to measure the effectiveness of your ads, emails, or website links. CTR is a key metric for evaluating engagement.
Results
Click-Through Rate (CTR):
0.00%
Enter clicks and impressions to calculate CTR.
How to Use This Calculator
- Enter the total number of clicks (how many times users interacted).
- Enter the total number of impressions (how many times it was shown).
- Click “Calculate CTR” to see your engagement rate.
CTR Formula
CTR = (Clicks ÷ Impressions) × 100
What’s a Good CTR?
- Display Ads: 0.5% – 2% (average)
- Search Ads: 2% – 5% (good)
- Email Campaigns: 10%+ (excellent)
- Social Media: 1% – 3% (varies by platform)
Ways to Improve CTR
- Write compelling headlines & CTAs
- Use eye-catching visuals
- A/B test different ad copies
- Target the right audience
- Optimize for mobile users