Customer Acquisition Cost (CAC) Calculator
Calculate how much it costs to acquire a new customer. CAC is a crucial metric for measuring the efficiency of your marketing and sales efforts.
Results
Customer Acquisition Cost (CAC):
$0.00
Enter your marketing spend and new customers to calculate CAC.
How to Use This Calculator
- Enter your total marketing and sales expenses (ads, salaries, tools, etc.).
- Enter the number of new customers acquired in the same period.
- Click “Calculate CAC” to see your cost per customer.
CAC Formula
CAC = Total Marketing Spend ÷ New Customers Acquired
What’s a Good CAC?
- Low CAC: Below $50 (efficient acquisition)
- Moderate CAC: $50 – $200 (industry-dependent)
- High CAC: Above $200 (may need optimization)
Ways to Reduce CAC
- Improve ad targeting & conversion rates
- Optimize landing pages for higher conversions
- Use referral & loyalty programs
- Leverage organic marketing (SEO, content)