Churn Rate Calculator
Calculate and analyze your customer churn rate to understand customer retention patterns and identify potential issues. This tool helps you track customer attrition and make data-driven decisions to improve retention.
How to Use
- Enter the period start and end dates
- Input the total number of customers at the start of the period
- Enter the number of customers lost during the period
- Add the number of new customers acquired
- Input average revenue per customer
- Add customer acquisition and retention costs
- Click Calculate to view the analysis
Understanding the Results
- Churn Rate: Percentage of customers who stopped using your service
- Customer Lifetime Value: Expected revenue from a customer over their lifetime
- Cost of Churn: Financial impact of losing customers
- Net Revenue Impact: Total revenue lost due to churn
- Customer Acquisition Ratio: Ratio of new customers to lost customers