Customer Retention Rate Calculator
The Customer Retention Rate measures the percentage of customers a business retains over a given period. It’s a key metric for understanding customer loyalty and the effectiveness of your retention strategies.
Results
Customer Retention Rate:
0%
Customer Churn Rate:
0%
Enter values above to calculate your customer retention metrics.
How to Use This Calculator
- Enter the number of customers you had at the start of the period
- Enter the number of new customers acquired during the period
- Enter the number of customers remaining at the end of the period
- Click “Calculate Retention Rate” to see results
Understanding Customer Retention
The formula for calculating Customer Retention Rate is:
((Remaining Customers – New Customers) ÷ Existing Customers) × 100
The formula for Customer Churn Rate is:
100% – Retention Rate
- Good Retention Rate: Typically above 85-90% for most industries
- Average Retention Rate: Around 75-85%
- Poor Retention Rate: Below 75% may indicate customer satisfaction issues
Tips to Improve Retention
- Implement loyalty programs
- Improve customer service
- Regularly engage with customers
- Offer personalized experiences
- Request and act on customer feedback